Thursday, January 7, 2010

@SteakPerfection: Who Should Follow Us, and Whom We Follow

THOSE WHO FOLLOW US

Those who should follow @SteakPerfection include those interested in learning about steak. Our tweets focus exclusively on steak-related topics, including the following:
  • Breeds of beef cattle;
  • Feed for beef cattle;
  • Sex for beef cattle;
  • Age of beef cattle at harvest;
  • USDA Inspection, including health and safety issues;
  • USDA Grades for beef;
  • Marbling scores;
  • Cuts of steak;
  • Aging methods and time;
  • Trimming and pre-cooking preparation;
  • Cooking methods at home and restaurants;
  • Online steak sellers;
  • Steakhouses and restaurants;
  • Science; and
  • Scientifically valid blind taste tests.
Every steak cooked at home or ordered in a restaurant cannot always be the most expensive available. However, our goal is to help our followers learn how to cook and order an inexpensive steak that is as close as possible to steak perfection.

Since we limit our tweets solely to steak-related topics, we limit the topics of our tweets as follows:
  • No non-steak tweets;
  • No idle chit-chat;
  • No jokes;
  • No non-steak recipes;
  • No politics; and
  • No flames.
In summary, we tweet about steak, and only about steak. We learn about steak and help others to learn about steak. We do not tweet about other topics.

Our philosophy @SteakPerfection is that consumers should know as much as possible about the steak that they purchase so that they can make informed decisions. In the case of steaks at steakhouses and restaurants, we focus on the steak rather than on other entrees, side dishes, service, ambiance, prices or restrooms (see e.g.

THOSE WHOM WE FOLLOW

@SteakPerfection limits the number of those whom it is following, so that we can read their tweets and process their information.

We will be pleased to follow you, and we invite you to notify us if you tweet regularly about any steak-related topics, including the following:
  • Agriculture, farming and ranching;
  • Breeds, numbers and markets for beef cattle;
  • Grass-fed and grain-finished cattle ranchers;
  • How age, sex, feed, geography and other variables of beef cattle affect the look, taste and texture of steak;
  • USDA Inspection, including health and safety issues;
  • USDA Grade issues;
  • Marbling scores;
  • Cuts of steak;
  • Aging methods and time;
  • Trimming and pre-cooking preparation;
  • Cooking methods at home and restaurants;
  • Online steak sellers;
  • Steakhouses and restaurants;
  • Science; and
  • Scientifically valid blind taste tests.
Every week, @SteakPerfection uses the Tweepi cleanup tool to review and edit the list of those whom we are following. We do not strive to inflate the numbers of our followers and therefore limit those whom we are following to those who provide information about steak and steak-related topics.

SteakPerfection is a complex process that involves every detail, from pasture to plate.
Click here for our Steak Perfection Twitter.

Click here for our Steak Perfection Facebook.


Click here for our Steak Perfection Blog.


Click here for our Steak Perfection LinkedIn.


Click here for our Steak Perfection Wave.


Click here for our Steak Perfection website.


A short link to this blog is http://bit.ly/8xkDEs

1 comment:

  1. Great post on how to focus on connecting (and maintaining connections) to a specific audience!

    Thanks again,
    John Blue
    @TruffleMedia

    ReplyDelete